I’m Jess, nice to meet you. I’m based in Melbourne and I like coffee and wine equally. I believe you shouldn’t need a second mortgage to get a good website, or wait a gazillion years for it to go live. Who’s with me?

Over the past 15 years I’ve worked across design, development and marketing. That means I’ve seen brand from every angle. How it’s built, coded and sold. And I’ve seen every kind of website that looks nice but doesn’t work.

That shapes how we work. We don’t treat design, content and strategy as separate lanes. We treat them as one system, because that’s what it takes for a brand to actually land. And land well! My focus has always been minimalism done with intent. Simplicity and sophistication that serve the business behind the brand, not just the look in front of it.

And don’t get me wrong, I like AI. But it genuinely pains me to see business owners get AI to build their website from scratch. I get why, it seems like the cheaper option. But it’s often costing them credibility and customers, and that’s when they end up coming to us to fix it. So if you’re thinking about whipping one up with AI, save yourself the time and the headache.